10 rue des Bernardins 75005 Paris
«I want to embroider little hearths on my clothes to try to soften human behaviors », says the designer, smiling…a girly attitude that empowers the feminist vision of her approach.
In a world that is becoming way too serious, Cheyma aims at reassuring women and follows them in the multiple tasks they may have to cope with every day.
With her gentle insolence, accessible prices and her unicorn army, she will end up, step by step, turning each woman into a queen.
Text by Anthony Vincent, Madame Figaro France