Berengère Krief, a new Cheyma Girl

Lately, we had the pleasure to keep another Cheyma Girl warm, with our Cotton Candy Coat.

How adorable is Berengère Krief with her pretty pink faux-fur coat?

For those of you who don’t know who Berengère Krief is, she is a super funny French comedian. She has a very inspirational and feminist humor, and that’s why we are so glad to have her as our Cheyma Girl.

If you are craving to get the same look, you can shop our Cotton Candy Coat on cheyma.com. 

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#Cheymanigans - Paris Fashion Week

#Cheymanigans: as I was strolling down the Parisian streets in Saint-Germain-des-Prés, one of my favorite spots in the city of lights (maybe it's because I studied there for more than 5 years), a friend texted me. She said that my shenanigans inspired her a new word: "Cheymanigans". I'll share them then all regularly with you on the blog. I hope you'll enjoy following them as much as I take pleasure in relating them to you.

Paris Fashion Week is over, and it has been a hectic moment!

As a Parisian designer, I’m happy to present my work, for 2 seasons now, at the New York Fashion Week. New York is very open to novelty and eccentricity.

But one cannot deny that Paris, the city where I was born, where I work and live, is THE capital of fashion. In the fashion industry, September and early October are busy months: for four weeks, fashion shows of the most prestigious house of ready-to-wear showcase their newest collection, starting in New York and finishing in Paris, with shows in London and Milan too.

The most “institutional fashion week of them all is of course Paris. In Paris, huge pillars of the fashion industry such as Hermès and Chanel present their collections. In Paris, everyone comes. In Paris, well, you, know, Paris is Paris.

I took advantage of this wonderful and magical (to me) week to meet people I’ve been in touch with for so long but haven’t had the chance to see yet, and I visited some fellow designers’ showrooms to discover their universe, watched some independent designers' fashion show, went back to my favorite spot in Paris where I spent 5 years studying (Saint-Germain-des-Prés), and got a very sweet vintage gift I'll show you soon. 

But more about all these adventures on Instagram and Snapchat (@CheymaFashion)...

 

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NYFW September 2016 - Diaries Part 3
Finale

Finale

Marie-Antoinette, Versailles, all things rococo and girly, pastel and pretty, cool but preppy. A sweet twist to that. A casual dose of comfort. A comfortable dose of casualness. 

C-Day, September 10th 2016, finally here, and a chance to show the world Rococo Reverie, Cheyma's new collection.

Are you ready? Click on the pictures to enlarge and see all the looks of the fashion show.

Many thanks to Fleur de Lee for their exquisitely fine and elegant baroque jewelry, and to Streetzies for their absolutely sweet and chic Bunny and Kitten slippers.

Do not forget to subscribe to our newsletter to get our latest info as well as a little surprise on your next order <3

 

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NYFW September 2016 - Diaries Part 2

Plunge into our fabulous adventure in New York during our exciting fashion show: C-Day, seen by Fleur de Lee, our jewelry partner:

On Saturday Sept 10th the fashion week had begun in New York City. The show featured Cheyma, Shoe Designer Streetzies, and me. Meeting Cheyma face  to face was wonderful.

Watching the live of the show backstage

Watching the live of the show backstage

My background is Vintage and Fantasy so teaming up with both designers was perfect. Using Marie Antoinette as Cheyma's theme was inspiring and romantic. I observed that the pace of a fashion show is wild and fast. Dressing models and making sure Cheyma's beautiful designs showcased magically was not an easy task but Cheyma's professionalism showed.

www.cheyma.com
www.cheyma.com

The day went off like a dream. The Show. The interviews. The Photo shoots were flawless and in the end I think we were all pleased.  

Fleur de Lee has always been inspired by fairy tales and the romance of days gone by. Vintage lace and bits of sparkle is true vintage made new the essence of Fleur de Lee Jewelry.  

Visit Fleur de Lee's shop on Etsy for marvellous queen-like jeweery. And do not forget to subscribe to our newsletter to get our latest info as well as a little surprise on your next order <3

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NYFW September 2016 - Diaries Part 1

 

 

For our New York Fashion Week show scheduled on Saturday September 10th, we left Paris with our entire luggage full of Cheyma clothes on Wednesday.

On Thursday, we set up our fitting sessions with our beautiful models in a nice apartment uptown. The pink walls with white trims where perfect! How serendipitous? They totally matched the baroque but sweet spirit of the collection. 

Dominique Doucette trying on our show stopper, the Versailles Skirt.

Dominique Doucette trying on our show stopper, the Versailles Skirt.

That moment was the occasion for us Cheyma team to expand by discovering our #CheymaGirls – absolutely gorgeous and super kind on top of that! – and our shoe partner, the fabulous Copen Dianthe from Streetzies, but more about her and her must-have bunny high heel slippers soon.

Fittings are a crucial step before any fashion show, it allows you to chose which model will wear what outfit, based on their looks, attitude, and soul of the clothes. We always ask the model if she’s happy with it all: indeed, we need her to be 100% confident while walking down the runway. It’s our goal with our customers too, have them wear their Cheyma clothes as proudly as possible, empower them through our designs, and humbly contribute to make the world a happier place.

We also used the moment to match our looks with the bunny and kitty slippers from Streetzies.

Dominique Doucette trying on Streetzies bunnies and Julliette Weiss.

Dominique Doucette trying on Streetzies bunnies and Julliette Weiss.

Do not forget to subscribe to our newsletter to get our latest info as well as a little surprise on your next order <3

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Fall/Winter 2017 Fashion Trends

As a #CheymaGirl, your style is always on point and you're aware of every trend.

Here's a guide of this season latest trends, to help you keep up with your awesomeness.

(Trends approved by Vogue.fr)

1. Pink is the new black

Enough with black & grey winters! Switch these classics with a new basic: pink. But not just your average pink. Opt out for a light and pastel shade of our favorite color.

Seen elsewhere: Gucci.

2. All pleated everything

Feminine, romantic and bold, pleats are flattering and trendy.

Seen elsewhere: Valentino

3. Military style

Of course as a #CheymaGirl you portray romanticism, femininity and poetry, but you're also a fighter, you do not give up easily, you know what you want. And you do so elegantly, as a military at the service of style. Military? Sure, but in pink.

Seen elsewhere: Burberry

4. Satin life

Dare adding a satin touch to your wardrobe, to your whole life!

Seen elsewhere: Alberta Ferretti

5. Funny Fur

As if fur wasn't an statement bold enough, this Fall you'll have to make it stand out even more. (We love animals, we thus use synthetic furs).

Seen elsewhere: Chloé 

6. Ballerina

What could be more feminine than a ballerina silhouette? A ballerina silhouette in Cheyma.

Seen elsewhere: Valentino

7. Purple rain

Purple (AND pink, we can never repeat it too much) is one of this winter's it-color.

Seen elsewhere: Miu Miu

8. Flower Power

All-over prints are totally cool this season, especially flowers since we lack so much of them in wintertime.

Seen elsewhere: Vêtements

9. Prince(ss) of Wales

Some things can never go out of trend. That's the case for Prince of Wales patterns.

Seen elsewhere: Balenciaga

 10. Marie-Antoinette everywhere

She's our muse for the season, but it seems Carine Roitfeld also chose her (in the person of Rihanna) to illustrate her latest CR Fashion Book editorial and issue. Looks like the controversial Queen of France is the current it-girl. 

11. WEAR WHAT YOU LOVE

What's YOUR favorite trend of the season? Let us know in the comments below, we're curious to know.

Do not forget to subscribe to our newsletter to get our latest info as well as a little surprise on your next order <3

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La Vie de Château

Once upon a time, there was a #CheymaGirl. 

She lived in a castle, un château as they called it in France. Or she lived somewhere else. I doesn't matter, she was a princess anyway. She was a queen. She was fancy, always coquette, paying attention to herself, pampering her slightest needs, taking care of what she wore and how she looked. 

She had the most exquisite clothes, daring to wear sweet but vibrant colors, and to match unexpected materials in layers and layers of wonders.

Behind the scene photography of Mélanie Dubois by Romain Passelande

Behind the scene photography of Mélanie Dubois by Romain Passelande

Of course, people thought her frivolous and superficial. But she was substantial. Very substantial. She had a job, responsibilities, a family. Or not. She might only have one of those, or nothing at all. But that didn't give anyone the right to judge her. And even if they did, she couldn't care less. She was even more herself, proudly childish and mischievous, always filling her path and others' with her sweet musical chuckles, her contagious good mood, and her ever confident attitude.

She was bold.

This is the story of the woman who inspired the collection Rococo Reverie. This is the story of all of you #CheymaGirls. May it inspire you as you inspire us.

Behind the scene photography of Mélanie Dubois by Romain Passelande. Special thanks to the Château de Ferrières

Behind the scene photography of Mélanie Dubois by Romain Passelande. Special thanks to the Château de Ferrières

Share your #CheymaGirl's photos and stories with us in the comments below. We'd love to hear your anecdotes. And don't forget to subscribe to the newsletter to get a discount on your order!

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