#CheymaGirl @YmèneKachaou has a world of her own, original and daring. She's a strong woman who shows there is no contradiction in being both a geek and a fashionista. During Paris Fashion Week, Ymène was wearing some of the new pieces of Cheyma SS18 collection, Blooming Desert. As we met this amazing #CheymaGirl, we would like you to know her better with this interview!
- How would you define your style?
My style reflects my personality. Since I was young, I've always been both masculine and feminine. Sometimes, I had a street style but some other times, I wore girly clothes. Actually, it was related to my hobbies which are the Web (Gaming, Cartoons, Manga, etc..) and Fashion (more "haute-couture" than ready-to-wear). By the way, in my wardrobe, there are only sneakers or heels, but nothing in-between. Moreover, I have a Bohemian lifestyle because I come from the countryside, but I have always wanted to stand out from other people (which actually turned me into a weird person lol). So, when I was 16, I decided to create my own world, similar to my style: L'Androrient, which became Mrs L'Androrient. It is a play on words with androgynous, geek and Eastern (orientale in French). Androgynous because as I said I'm both masculine and feminine, geek because I have always been passionated about Pop Art and American cartoons like Cartoons Networks, and Eastern because I am inspired by Tuaregs and Berbers (it is the reason why I aways wear a lot of rings and bracelets). My style is the new Vamp ("Femme Fatale") of the 2000's and my articles are very anarchist and revolutionary. I encourage men and women to have fun because fashion is what we create with our creativity.
- What are your essentials and favorite brands?
My essentials: a nice pair of vans and low boots with rectangular heels for the comfort and the 70's style. Above all, turtleneck jumpers which are basics and fit with everything.
My favorite brands are: Atelier Versace and Jeremy Scott.
- Can you tell us more about your concept of "fashion geek"?
The fashion geek is a new trend that I would like to launch but also a message and a revolution. The geek environment has always been masculine and seen negatively by everybody. People imagine us as spotty, always talking about equations and spending all day long behind screens and video games (just think about The Big Bang Theory...). I'm a geek and I undertake it but I'm also passionated about fashion and I'm feminine despite my strong personality. Women in this environment are not respected. If they look pretty, people think they are stupid but if they are ugly and don't care about their appearance, they are not respected either. Through my passion of fashion, I'd like to give another image of NERDs. Pharell Williams is a NERD and has never hidden it. For a while, he has been seen as an alien but he succeeded in combining his two hobbies in one. So I am kind of the French version of Pharrell Williams but I am a woman. If he succeeded in being respected, why NERD women can't be ?
The Fashion Geek is first of all a Parole.
- What are your inspirations?
The world and the experiences of life. I'm inspired by everything and nothing. I'm in love with Art and above all, Pop Art. Wharrol, Pollock and Lichtenstein inspire me a lot and I love weird things like hearing theses sentences: "I'll never wear this thing." or "I'll never dare." These sentences are finally what encourage me to dare what people don't do. So, my biggest inspirations are people's sentences.
- What makes you feel like a #CheymaGirl?
A #CheymaGirl is a soft lady but who's also strong, who's determined, like me.
- What is your perfect comfy-chic outfit?
Let Them Eat Cake in blue lagon by Cheyma and an oversized white shirt, a bit sheer and flare, with a Jeremy Scott belt for the fun and Pop Art part.
- What are your projects for 2018?
I'm about to launch an e-store where my followers could buy my outfits and with my team, we are trying to create a fashion show on our youtube channel. We'll see what 2018 will brings! :)
- As the Paris Fashion Week is over, do you have a funny story or a discovery to share with us?
Never use a pair of heels you have just bought a week ago if you haven't tried them for a catwalk!